Marketing
ATTRACTING YOUR IDEAL CLIENTS
Small business owners often try to serve all customers. In our experience, business owners are more successful if they determine their ideal client and then create and provide services and solutions that meet the needs of that ideal client. We can introduce you to a marketing specialist and work with both of you so that your marketing strategy fits into your overall business strategy.
Marketing strategy review
We can join you when you meet with your marketing specialist to discuss your business goals and objectives and review your marketing strategy. We can provide information from your systems to identify what is working and areas that could improve.
Website Design
In our experience, your business website can effectively serve as your marketing hub. It is important to keep your content current and attract new customers. We can introduce you to a website design specialist to assist you. We can also share, from our experience, what has worked well for other small business owners.
Annual Marketing Plan Review
We can join you when you meet with your marketing specialist to discuss the results of your marketing plan and ways for improvement for the coming year.
Key Marketing Factors
We can share with you 12 key factors that have helped other small business owners start and grow their successful business. You can then determine, along with your marketing specialist, what factors to focus on in your business.
Social Media
Media channels are constantly changing. What social media channels should you focus on as the small business owner? How can you manage and deliver effective messaging on social media in a cost effective way? We can introduce you to a social media specialist to assist you. We can also share with you what other successful small business owners are doing.